Get to know me.
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I'm a Product Designer with roots in architecture, a love for fashion, and a knack for discovering the hidden details that elevate user experiences. My journey began in architecture, but it was during my time as a digital merchandiser at Ounass—a luxury e-retailer in beauty and fashion—that I found my true passion in design. This led me to the U.S., where I completed a Master’s in Human-Computer Interaction.
I thrive in the research phase of product design, where I can uncover unseen user needs and craft data-driven, empathetic solutions. My approach is both strategic and meticulous, blending user insights with an unwavering drive to solve real problems through design. Colleagues say I'm resilient, collaborative, and a motivating team leader with an eye for detail and a heart for user needs. Outside of design, I find inspiration in captivating films, thoughtfully curated shows, immersed in music, or with a good book.
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"She consistently delivered designs that were not only visually stunning but also strategically aligned with user behavior and business goals. Her ability to turn insights into practical, user-friendly solutions has led me to hire her for several additional projects. Her research-driven approach makes her an invaluable asset to any product team!"
"When faced with any hurdles, she remained undaunted. Her design thinking skills and unwavering determination led us to a breakthrough solution that strengthened the product features."
"Apoorva has strong organizational and leadership skills. As a leader on a team of four, she excels at managing tasks, asking key questions, and keeping the team motivated. She is proactive in client communication and ensures the team stays on track."
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